Sarah Geronimo joins Anne Curtis in catchy new Jollibee Burger Steak commercial

Two of the country’s biggest stars team up for an LSS-worthy new jingle! 



Jollibee is starting the new year with a new LSS for you as it launches a new commercial for the beefy and saucy Burger Steak—featuring popular Filipina actress, host, and singer Anne Curtis and joined by the Popstar Royalty herself, Sarah Geronimo!

The two icons of Philippine entertainment team up in this catchy new ad to sing a new jingle based on Geronimo’s 2014 hit “Kilometro.” In the commercial, Curtis and Geronimo display their own famous vocal talents then team up to sing about the linamnam ulam combination of Burger Steak’s 100% pure beef patty and its flavorful mushroom sauce.

“I’m so glad to have my good friend Sarah join me for this commercial!” says Curtis. “Our previous jingle based on another song of hers was such a big hit, so I am so happy to be able to sing with her for this new one to continue promoting the delicious, beefy-saucy linamnam ulam Jollibee Burger Steak.”

“Burger Steak is one of my most favorite na kainin sa Jollibee,” said Geronimo. “I’m honored to do this commercial with Anne, and I’m really flattered na kanta ko uli napili to be Burger Steak’s new jingle!”  

Watch the new Jollibee Burger Steak commercial here.

 

Have the beefy-saucy linamnam ulam Jollibee Burger Steak anytime you like! It’s available in all Jollibee stores nationwide for dine-in, take-out, delivery, and drive-thru for only PHP 50.00 for the 1-pc. Burger Steak Solo. For more updates on Jollibee products, don’t forget to Like Jollibee Philippines on Facebook, subscribe to Jollibee Studios on YouTube, and follow @jollibee on Twitter and Instagram.

Jollibee Classic Burger Steak campaign featuring Anne Curtis leaps from “viral” to “award-winning”

The country’s #1 fast-food chain—and 2017’s digital engagement leader across quick-service restaurants—Jollibee adds to its collection of entertaining, imaginative and shareable online videos with its latest Burger Steak ad featuring the multi-faceted, fun-loving Anne Curtis.

The previous video, released late last year, gave viewers a glimpse of how a creative team brainstorms for a potentially viral ad, bringing together Anne Curtis’ wacky self, local pop-culture references and the 1970’s song hit “Loving You” to humorously promote the product.

This fresh new video takes us behind-the-scenes once again with the same creative professionals, who take their brainstorming session to the next level to give justice to the product’s winning recipe. Pitching fun, exciting and award-worthy ideas left and right and bringing to life Queen of Pop Sarah Geronimo’s “Tala” anthem, the team envisions Anne Curtis donning a Maria Clara-esque persona, an Amazon Warrior and a Space Adventurer. The team’s outrageously creative process aims to take that leap from a viral video to an award-winning ad, with each scene showing why Jollibee Burger Steak is delicious and well-loved.

Watch the side-splitting clip here:

The video highlights Jollibee Classic Burger Steak as a winning ulam, offering beefy-saucy linamnam goodness with its 100% beefy patty and flavourful mushroom gravy. Visit your nearest Jollibee branch aand enjoy a delicious Burger Steak with steamed white rice for only P50.00*, available for dine-in, take-out, delivery and drive-thru transactions. For more information on your Jolly favorites, like Jollibee Philippines’ Facebook page and follow @Jollibee on Twitter and Instagram.

*Prices may vary across different locations.

The Jollibee Burger Steak: Rich classic flavors, real value

Combination of unbeatable taste and local flavor behind timeless fast-food offering

For the longest time, the global fast-food scene has one strict rule for beef patties: they only belong between burger buns. 

But in a country like the Philippines, a meal can never be considered a proper one without our favorite grain: rice. Most of the local dishes go well with a serving of white rice and a splash of flavorful sauce or broth. 

In 1995, Jollibee—the country’s top fast-food chain and proud homegrown Pinoy brand—brought together a fast-food favorite and a Pinoy staple to create a new classic offering: the Burger Steak. Made with 100% beef patty seasoned to suit Pinoy tastes, drizzled with a flavorful mushroom gravy (a time-tested flavor pairing used the world over: beef and mushroom), and served with white rice, the Burger Steak was an instant hit for diners looking for their kanin-and-ulam fix.

“The Jollibee Burger Steak was inspired by something that many Pinoys know to be true: a flavor-packed, saucy ulam served with steamed white rice really hits the spot,” said Cathleen Capati, Jollibee Core Category Marketing Director. “But that’s the beauty of that idea. It seemed so simple, but nobody else did that over twenty years ago. For me, Jollibee only proved that we truly know and understand the Pinoy palate.”

Today, the Burger Steak remains to be a consistent Jollibee best-seller, with hundreds and hundreds of meals sold each day in 1,000 Jollibee stores nationwide. The rich classic flavors that this dish delivers is just one reason for its enduring popularity, as the fact that it has remained very affordable for over two decades continues to attract customers, too.

“Aside from the Burger Steak delivering a truly beefy-linamnam, saucy-sarap dining experience every time, it delivers great value, too,” added Ms. Capati. “For only 50 pesos, you get delicious ulam and rice for a truly satisfying meal.”

Experience the beefy-linamnam and saucy-sarap goodness of the Burger Steak for yourself today. The Jollibee Burger Steak is available for dine-in, take-out, delivery, and drive-thru transactions, with prices starting at P50.00* for the Solo Meal. 

For more information on your classic Jolly favorites, like www.facebook.com/JollibeePhilippines or follow @Jollibee on Twitter and Instagram.

* Prices may vary across different locations.