LOOK: Ajinomoto’s latest web series “Cooked with Love” brings viewers on a food nostalgia

Ajinomoto Philippines Corporation (APC)’s latest web series entitled “Cooked with Love,” reveals a heartwarming take on cooking as a shared love language among Filipino families.

Cooked with Love features interwoven stories of three generations of women who show their love for each other through sharing recipes and dining together.  Showcasing heart-warming stories of relationships and how cooking with love was made more memorable with AJI-NO-MOTO® Umami Seasoning. The series feature Tessie, the grandmother; Jenny, the mother; and Therese, the daughter. Viewers can watch the first episode, “Slurp,” and the second episode, “Squeeze,” on Ajinomoto’s Cookmunity®' Facebook page and Youtube channel. Meanwhile, the last episode, “Sniff,” will premiere this Saturday, July 10.

“Cooking food and sharing mealtimes are powerful in shaping wonderful memories with our loved ones. With Ajinomoto being a part of the Filipino cooking and dining experiences for more than six decades now, we want to help them relive and celebrate those feel-good moments through Cooked With Love,” says Roann Co, APC General Manager of Marketing and Public Relations.

Passing it on

“Slurp” tells the story of Mommy Jenny who shares their Nilagang Baka family recipe with her teenage daughter, Therese. The parallel scenes of two mother-daughter generations making the family recipe tie the episode together well. The cute and kilig first installment captures how love can be passed down from one generation to the next.

Paying it forward

“Squeeze” features the relationship between Therese and her grandmother Tessie. Viewers will see how cooking Arroz Caldo becomes Lola Tessie’s way of saying “I love you, apo.” It shows that cooking traditions persist because of people who care for and love their families.

Putting the pieces together

The concluding episode “Sniff” showcases food as a source of comfort in tough times and more importantly, in dealing with the constant changes life has to bring. It recalls how Tessie comforts her daughter Jenny since she was a child until now that she's a mother who is about to face a life-changing situation. Through it all, the women share their love while cooking and eating their classic Adobo recipe.

With community quarantine protocols urging Filipinos to remain at home, stories of familial love are sure to encourage Filipinos to express their feelings through food.  Cooked With Love lives up to APC’s Eat Well, Live Well promise in its pursuit to provide good food, better health, and wonderful dining memories to Filipino families with the help of umami, a nature-based ingredient that brings out the meaty, savory deliciousness, and deepens the flavor of food. For more information, visit www.ajinomoto.com.ph.

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The Ajinomoto Group is a global company with specialties in the business of food and amino acids, guided by our leading-edge bioscience and fine chemical technologies.

Based on the corporate message “Eat Well, Live Well.”, we have been scientifically pursuing the possibilities of amino acids in supporting the healthy lives of people all around the world. We aim for future growth and continuous contribution to greater wellness by creating value through sustainable and innovative solutions for communities and society.

The Ajinomoto Group has offices in 35 countries and regions and sells products in more than 130 countries and regions. In fiscal 2018, sales were 1.1274 trillion yen (10.1 billion U.S. dollars). To learn more, visit www.ajinomoto.com.