MariKnowVest2020 : Marinong Marunong Mag-Invest

Since the incorporation of Ignite, Empower, Flourish (IEF) Inc., it has dedicated major chunk of its life to serving the maritime sector to become their reliable and credible source of financial and business literacy know-hows. The company has long-envisioned to bring Filipinos back to wealthier homes and took this vision as a professional and business mission. Great mileages have been set forward for the welfare of seafarers through the innovative trainings of the young CEO of the company, Ms. Kristine Marcelo. An emerging female CEO in male dominated industry. Despite the hurdles in building the foundation of the company, she has remained authentic and true to what company stands for: to uphold the integrity and value which contributes to a bigger purpose for mankind.

IEF, Inc. produced Go Marino in 2017, Seafarers and OFW Business Expo (SOBE) and #OneForMarino in 2018, Go Ashore Program in 2019 and is currently developing a tech-enabled product set to launch this 2020. The company has conducted a total of 52 talks both major and minor with combined of total direct participants of almost 9,000 in head count.

IEF, Inc. also initiated the campaigns #StopBusinessGambling and #AreYouFitToInvest within maritime companies, initiating dissemination of information to fight against SCAM and increase awareness for accounting business and investment decision-making.

This year, the company will hold another fun-filled and innovative educational event dedicated for the seafarers and their families - dubbed as MariKnowVest (Marinong Matalinong Mag-Invest), a gameshow-themed educational event that's entertaining and rewarding with expected 7,000 - 8,000 participating attendees for the 2-day period.

MariKnowVest has included 6 well-crafted games were the winner of every game can bring home P50,000 worth of cash and products. Each game is programmed with relevant topics and executions to align the event theme while bringing excitement and joy to everyone.

MariKnowVest shall showcase investment talks, IEF APP pre-launching and Franchise awareness campaigns.

MariKnowVest shall sail its flag on February 18 & 19, 2020 at Hall 1 SMX Convention Center, Mall of Asia. For more information visit www.iefapp.ph.

For sponsorship inquiries contact us at (0906) 406-3384, or email advocacy.officer1@iefapp.ph. Feel free to visit our office at Unit 204, Hanston Building, F. Ortigas Jr Road, Ortigas Center, Pasig City to discuss this in detail with team.

Eating out is no longer a fear because there’s JolliSavers!

New ad in the JolliSavers horror parody series continues to dispel the fears of dining outside!

The thought of eating out gets scarier by the day. Prices keep rising and won’t seem to stop, and that sweldo just won’t catch up to it. What should an ordinary Filipino do?

You know those moments when you plan your budget for your lunch meal, but then someone else turns it into an utter nightmare with the four scariest words: ”kain tayo sa labas”? Jollibee knows the feeling all too well, and that’s why they’re here to the rescue with JolliSavers!

Jollibee continues its hilarious JolliSavers commercial series featuring legendary comedy queen Eugene Domingo as the boss of a team who’s absolutely scared to eat out. This time around, there’s a special visitor in the office today, but the team senses there’s something not right with her when she whispers to them about dining outside!

   

Thankfully, even the mysterious visitor knows there’s nothing to be afraid of when it comes to eating out, thanks to the absolutely delicious and budget friendly JolliSavers meals you can get for only P50.00 or less!

“We want to remove our customers’ perception of fear of eating outside due to rising prices,” said Joseph Aruta, Senior Marketing Manager for Jollibee Value Platforms Category. “With JolliSavers, we assure them that they can still experience and enjoy the tasty and scrumptious Jollibee meals they know and love without breaking the budget.” 

JolliSavers gives you the courage to brave mealtimes outside with the Beefy Langhap-Sarap Yumburger for only PHP 35.00*, the Meatiest, Cheesiest Sweet-sarap Jolly Spaghetti for PHP 50.00*, and the beefy-saucy Linamnam Ulam Burger Steak for only P50.00*. 

JolliSavers is available for dine-in, take-out, delivery, and drive-thru transactions in all Jollibee stores nationwide.

For more details and updates on Jollibee products including JolliSavers, like Jollibee Philippines on Facebook, subscribe to Jollibee Studios on YouTube, and follow @Jollibee on Twitter and Instagram.

*Prices may vary

Tourism Promotions Board launches Sustainable Community-Based Tourism Recognition

The Philippine Tourism Promotions Board (TPB), the marketing arm of the Department of Tourism (DOT), launched recently the first Sustainable Community-Based Tourism Recognition (SCBTR) as part of its "Sustainable Tourism" campaign.  

In keeping with the 2030 Agenda for Sustainable Development, the Sustainable Development Goals (SDGs) of the United Nations, and the National Tourism Act of 2009, which recognizes sustainable tourism development as key to national socioeconomic development, the SCBTR highlights different forms of tourism such as ecotourism, which focusing on areas that promote environmental conservation and appreciation of nature; culture tourism, which promotes heritage and encourages participation in cultural activities; and adventure tourism, which offers a full adventure travel experience.

TPB will identify the best sustainable tourism destinations of the country with the assistance of DOT Regional Offices and recognize three winners according to a set of criteria that includes community participation, benefit sharing, tourism resources conservation, partnership and support from within and outside the community, local ownership, management and leadership, communication and interaction among stakeholders, quality of life, scale of tourism development and tourist satisfaction.

The recognized sites must also practice sustainability through preservation, conservation and protection of the environment and community; provide a unique local experience; practice ecological balance and sustainable organic farming; promote artisanal products in the community; empower cultural pride; share cultural heritage; offer immersive and experiential activities; and elicit overall interest from visitors.

Winners will receive incentives and grants for the enhancement of sites and tourism products and services; trainings and seminars; and progress monitoring and assistance from TPB to obtain support from organizations such as the United Nations Educational, Scientific and Cultural Organization (UNESCO), Slow Food International and The Tourism Infrastructure and Enterprise Zone Authority (TIEZA) for the development of community programs. 

The destination will also be promoted digitally, featured in international and domestic travel fairs and shows participated in by DOT / TPB, and endorsed for a possible partnership with the former Secretary of the Philippines' Department of Environment and Natural Resources, Ms. Gina Lopez.

This first-of-its-kind recognition is initiated by TPB in support of Tourism Secretary Bernadette Romulo-Puyat's overarching direction in striking balance between tourism business and social responsibility.

Aside from acknowledging sustainability efforts and achievements, TPB also hopes to reaffirm the commitment of local government units, non-governmental organizations, and private sectors in the tourism industry in implementing sustainable tourism related-initiatives.

Moreover, TPB hopes to showcase and promote domestically and internationally the country’s unique tourism products, inspire stakeholders to share sustainable practices, and draw potential investors for the enhancement and development of sustainable tourism sites and attractions. 

Maxicare brings world-class healthcare to Cebuanos

The new Maxicare HealthHub in Robinsons Galleria Cebu offers members a convenient and time-saving way of getting their LOA (letter of authorization), and has fully digitized system to manage patient queuing and gather initial vital signs quickly and accurately

Maxicare Healthcare Corporation, the country’s leading healthcare provider, has recently opened its new Primary Care Center (PCC) and second HealthHub in Cebu that offers world-class services to Cebuano members.

Maxicare president and chief executive officer Christian Argos, with chairman of Equicom Group Antonio Go and other executives, led the ribbon-cutting ceremony that officially opened the new facilities. “We are excited to serve our members here in the Visayas region, as we promote and incorporate new innovative technology with medical services. Through the PCC and HealthHub, we will attend to our members’ needs in the most convenient and fastest manner possible,” said Argos.

Patient queuing corner in Maxicare HealthHub

The new Maxicare HealthHub in Cebu is a one-stop Maxicare facility that uses cutting-edge technology to streamline medical consultation. It has new self-service features using an HMO-owned (health maintenance organization) healthcare system that gives members a relaxing and convenient way to access their benefits.

A first-of-its-kind in the country, the automated health pod lets members get their LOA (letter of authorization) quickly and easily. It has a fully digitized system to shorten patient queue and make initial tests for vital signs quick, accurate, and hassle-free.   

At the new PCC, Cebuanos can get the most efficient healthcare experience. The staff consists of Customer Service Associates and Primary Care Physicians who specialize in Internal Medicine, Pediatrics, Cardiology, Obstetrics-Gynecology, OB Sonography, ENT (ear, nose, throat), Dermatology, Ophthalmology and Psychiatry. 

The Maxicare PCC in Cebu aims to give outstanding services with its state-of-the-art medical facility and highly qualified physicians. Services include consultation, laboratory test, X-ray, ECG (electro-cardiogram) and Ultrasound.

The newest Maxicare Primary Care Center is at Lot 5, Block 6, Mindanao Avenue corner Siquijor Road, Cebu Business Park while the Maxicare HealthHub is at the Ground Floor, Robinsons Galleria Cebu, General Maxilom Avenue corner Sergio Osmeña Boulevard, Cebu City.

Maxicare Healthcare Corporation: One of the pioneers in the health maintenance organization (HMO) industry was established in 1987 by an esteemed group of doctors and businessmen with the vision to deliver a better healthcare system. Three decades later, Maxicare has progressed into becoming the No. 1 HMO* in the country, continuously providing comprehensive healthcare programs via its wide network of medical providers and strengthened customer support. Maxicare has more than 1.2 Million Members, more than 56,000 affiliated Doctors, more than 1,000 affiliated Hospitals and Clinics, 3,800 Dental providers, 8 Primary Care Centers and 13 Helpdesks, 9 Satellite Offices, 5 Exclusive Wings.

Toshiba pays homage to exceptional moms this Mother’s Day

Margarita Fores and Christine Jacob-Sandejas

This Mother’s Day, Toshiba appliances pay homage to two extraordinary moms, both an inspiration to many, who graced the launch of Toshiba’s latest line of state-of-the-art home appliances: Margarita Fores and Christine Jacob Sandejas. Fores, mother to son Amado, was named Asia’s Best Female Chef in 2016 and is the moving force behind Cibo, a modern Italian caffé concept, and Cibo di Marghi Signature Caterer, her highly-successful catering arm. Meanwhile, Jacob, mother to five kids, is a former athlete and is co-anchor of the popular show New Day on CNN Philippines.

These outstanding moms prove that even with kids to raise, it is possible to wear many hats while giving their all in everything that they do. And with home appliances like Toshiba, each one imbued with the distinctive “takumi” spirit, life is made easier for busy moms with the ease and convenience they bring. Toshiba’s line of home appliances include the signature Washers and Dryers, Refrigerators, and top-loading water dispensers.

Enjoy Turks Doners this Mother’s Day like John Lloyd Cruz

Mother's Day is just a few days away, but there is no need to worry because you can show your love and affection to your mom even with a minimal budget. Bring her to the nearest Turks branch and enjoy together its latest offerings.

After the very successful launch of the video commercial of John Lloyd Cruz recently for the No. 1 shawarma in the Philippines, Turks, everyone now can join John Lloyd Cruz in enjoying Turks Small Doner and Rice Doner Bowl.

Grab the latest offering of Turks – Rice Doner Bowl. For only P50 satisfy your hunger and palate with Turks signature sauces that makes your Rice Doner Bowl mouthwatering and scrumptious. 

Choose from chicken or beef for your rice topping and complete this delicious rice meal with your choice of sweet or spicy sauces. 

Meanwhile, the Small Pita Doner, which we all love, is making a comeback to fill your stomach despite its size because it’s full of Turks signature flavor. For P35, Small Pita Doner can satisfy your cravings for Turks shawarma.

Visit the nearest Turks branches in your area. For more information visit www.turks.ph or follow and like our social media pages: IG: turks.official FB: Turks.official. 

The best gift for family

The importance of family togetherness as told by the Muhlach family in newest Jollibee Chickenjoy commercial

Sharing a meal with the people you love the most is an incomparable feeling—especially for the Muhlach family.

In their latest Jollibee commercial, the celebrity family once again reveals a side that many Filipino families can relate to. We see Aga, Charlene, and their twins Andres and Atasha sharing a bucket of their favorite Chickenjoy while talking about their day and what truly matters for them: the love of family.

Watch VIDEO HERE.

This newest commercial strengthens the brand’s message of family togetherness, with quality bonding time made even more special with the crispylicious, juicylicious, walang kasing sarap Chickenjoy. 

Jumping off from previous ads highlighting Aga and Charlene’s sentiments as loving parents, this commercial captures a heartfelt moment in the Muhlachs’ dinner meal, each member sharing why it’s best when they’re all together as a family.

“They make me feel like everything will be okay,” says Andres in the commercial. His twin sister Atasha agrees: “In our family, we support each other.”

"We are all familiar with the deep love and care that Filipino parents feel for their children,” said Cathleen Capati, Jollibee AVP and Marketing Head for Flagship Category. “Having the children appreciate and live out the lessons their parents imparted on them, like Andres and Atasha do, is such a refreshing and equally heartfelt take to this much-beloved series of commercials.”

The best gift for family

For Charlene, the best gift for her family is not necessarily expensive—or even material. 

“The best gift that we, as parents, really give our children is quality time,” shared the actress-host. “Like in each milestone in their lives, we make sure to be there all the time! 

Even as teenagers with their own busy lives, Andres and Atasha still love hanging out with their parents; the result of their relatively “normal”, tight-knit upbringing. 

"Whenever we spend time together, there’s never a dull moment. We always enjoy each other’s company, even if it’s just being in the same room for hours just talking,” Atasha shared. Their favorite family moments are usually derived from simple conversations enjoyed over delicious food, especially the best-tasting Chickenjoy.

A true-blue Jollibee family

Aga has been part of the Jollibee family, with endorsements and advocacy projects for the country’s number one fast-food brand since 1991. Having his wife and children join him for family-centered commercials brought special joy to the actor.

“The time we spent together in the shoot was precious also. Being together the whole day doesn’t feel like working,” Aga said. “But it’s also nice because at least the kids get to see what we have been doing, and now they’re part of it,” agreed Charlene.

"For me honestly, this opportunity is special because not everyone can say they can experience this moment. Not everyone can say that they have done a commercial with their whole family! And it’s enjoyable because we’re all together, just bonding in every way,” added Andres.

“What makes the Chickenjoy commercials with the Muhlach family work is that they truly embody the value of togetherness that we want to support and promote,” said Capati. “If you see them working together, joking around and having fun, you’ll see that the warmth and closeness they exude on-cam is genuine—and the love that they have for Chickenjoy is genuine, too!”

Like the Muhlachs, give the best to your family and make bonding moments more special with the best-tasting Chickenjoy. Indulge in the crispylicious, juicylicious goodness while basking in the love of family.

Prices start at PHP 75.00*

For more information on Jollibee’s products and promotions, like Jollibee Philippines on Facebook, subscribe to Jollibee Studios on YouTube, and follow @Jollibee on Twitter and Instagram.

*Prices may vary across locations.