UNCOVERING THE SECRETS OF VIVO’S SUCCESS IN 2017

There was just no stopping Vivo this 2017. The global smartphone brand proved to be the fastest growing in terms of popularity amongst the young and the hip crowd in the Philippines, settling itself on the third spot in the market beyond brands Apple, Huawei, LG, and Asus. To date, Vivo has at least 1.1 million users and 5,200 stores in the Philippines.

But before finding fame in the Philippines in early 2016, Vivo has already been named as one of the top 5 global smartphone brandsand observed the highest year-over-year growth of 32% in global shipments. Vivo’s success remains unprecedented with 200 million Vivo global users and 19 overseas markets in 2017.

What made Vivo successful?

Vivo cares about its users, pushing the brand to constantly innovate and improve user experience. Vivo maintains six research and development centers and continuously improves their products. In order to ensure its top position in the technology and mobile phone arena, Vivo established a technical partnership and patent sharing with leading telecommunications equipment company Qualcomm. 

In an aim to provide its users—mostly the young, selfie-centric generation, Vivo launched the world-leading 24MP front camera—one of the industry’s firsts with a special selfie soft light to cater to constant need to document one’s experiences anytime, anywhere, even in dimly lit environments

Vivo took Sports marketing seriously in 2017

Curry video link: https://www.youtube.com/watch?v=CMiOo9od0a0&feature=youtu.be

Vivo signed up NBA superstar Stephen Curryin mid 2017 to represent its equally first-rate brand. Likewise, the big-ticket brand became the official sponsor of the 2018 FIFA World Cup Russia which it heavily advertised in the entirety of 2017. In the Philippines, Vivo supported various sports events as co-presenter and sponsor of ABS-CBN NBA Philippines Season 2016 and 2017 andSeason 2017 and 2018 of the NCAA Men’s Basketball and UAAP Men’s Basketball Season 80.

Entertainment, lifestyle, and fashion were a spotlight for Vivo in 2017

Vivo’s entrance into the entertainment, lifestyle, and fashion scene were quite eventful in 2017. During the grand launch of the Vivo V7+, the biggest celebrities were formally introduced as the ambassadors for the brand with Kathryn Bernardo, Daniel Padilla, and Julie Anne San Jose headlining the roster of these star influencers. All in all, Vivo Philippines launched 25 local brand endorsers: Maymay Entrata, BOYBANDPH, Kisses Delavin, Chienna Filomeno, Darren Espanto, Tony Labrusca, Inigo Pascual, Ashley Rivera, Barbie Forteza, Maris Racal, Kira Balinger, Loisa Andalio, Paul Salas, KZ Tandingan, Andrea Brillantes, TJ Monterde, Sassa Dagdag, McCoy, De Leon, Sue Ramirez, Verniece Enciso, Joyce Pring, and Jason Dy.

Vivo also served as co-presenter of the 2018 Mega Fashion Week Spring Summer with their brand influencers Kathryn Bernardo and Kisses Delavin headlining the stylish event.

In order to reach out to more of the younger populace, Vivo mall and school tours were also in abundance with 59 mall tours nationwide featuring the Vivo brand influencers and 19 school tours in various colleges and universities in and out of Manila featuring the best bands and music artists.

Vivo helps, heals, and cares

In December 2017, Vivo launched a touching tribute video for the freedom fighters of Marawi which garnered a total of 2.2 million views on the official Vivo Philippines Facebook page and 91,000 interactions. To follow through with their gratitude for the selfless heroism of the soldiers, Vivo paid tribute by way of a pre-Christmas CSR activity at the AFP Hospital. Vivo Philippines volunteers and Vivo brand influencers dropped by to spend time with the wounded soldiers of Marawi to give moral support. The Vivo group offered simple tokens and a bit of entertainment to the delight of the soldiers and their families.

Video link: https://www.facebook.com/VivoPhil/videos/525331654510639/?id=296173570575105&brand_redir=296173570575105

Vivo, indeed, maintained its momentum in the top tier of the mobile phone industry. This success can be attributed to the brands accurate consumer insight and creative marketing strategy. Vivo is relatable to the global young and hip consumers and is a reachable and serviceable brand anytime, anywhere.

For inquiries about Vivo, visit the Vivo website at www.vivo.com/ph or check out their Facebook (https://www.facebook.com/VivoPhil), Instagram (https://www.instagram.com/vivophil/), and Twitter (https://twitter.com/vivo_phil) accounts.

LG’s Immersive OLED Technology is Now Available on Mobile with the V30+

You’ve seen the incredible colors and contrast of LG’s best-in-class OLED technology on its flagship TV lineup. Now, with more and more content consumption being done on mobile devices, and the rise of display standards like HDR on smartphones, LG has brought its OLED panels to mobile with the LG V30+. 

The centerpiece of the LG V30+ is a massive 6.0-inch OLED FullVision with an elegant bezel-

less design. It features all the deep blacks and vivid colors for which LG’s OLED panels are well known, as well as a crisp 2880 x 1440 resolution that showcases eye-popping detail in any content. The display also supports the HDR10 and Dolby Vision standards, which allow it to show a wider range of brightness and contrast levels and color depth than ever before in supported high dynamic range content.

A good display needs good content, and with the LG V30+’s high-end camera system, you can 

capture your own moments in incredible detail. The dual camera features a huge f/1.6 aperture to let in more light than other smartphone cameras. It also has both standard-angle and wide-angle cameras that allow you capture a greater field of view as you see fit. And with LG’s Cine Video mode, mobile videography takes on a whole new level of cinematic detail – a perfect companion for the OLED display.

Aside from its best-in-class display, the LG V30+ also features all the hallmarks of a modern flagship smartphone, including the top-tier Snapdragon 835 chipset, 4GB of RAM, 64 or 128GB of onboard storage, and IP68 certification for water and dust resistance. It also comes with a plethora of secure unlock options, including Face Recognition, Voice Recognition, Fingerprint Sensor, and Knock Code.

With the launch of the LG V30+, LG’s world-class OLED technology levels up your viewing experience right in the palm of your hand.

GlamCon2018 MNL : Get Ready to Glam

The Glamcon MNL community celebrates beauty made even better through the power of makeup. Makeup and beauty enthusiasts are all invited to attend the biggest beauty party of 2018, Glamcon MNL 2018 to be held at the SMX Convention Center Aura on January 21, 2018.

#ExploreTheWorldofMakeup

We all know that beauty is found within, but a little lipstick and a swipe of mascara never hurt anyone!

Despite the many advances of society, wearing makeup remain as something a person turns to when trying to hide their imperfections. Though this is a big part of the reason why people wear makeup, we must also remember that makeup is used to bring out our best assets!

Glamcon MNL believes that there is no shame in putting on makeup. It is an art and a form of expression of one’s creativity. Anyone rocking a sharp wing liner or a natural looking drunk blush is just as beautiful as their barefaced self.

Moreover, Glamcon MNL wants to remind every Filipina —and Filipino, that there are no rules in wearing makeup, so feel free to explore and experiment with colors, shapes, and contour shades.

It does not matter whether you prefer a no-makeup makeup look or a full-on glam wear your look loud and proud!

The Makeup Lounge

Styluxe Salon and Paintbox Artistry have partnered with Glamcon MNL 2018 to give premium ticket holders a real treat: free hair and makeup makeover! Our premium makeup lounge is a haven of transformation for Queen and Diva ticket holders, Glamcon goers who want to look their best at Manila’s biggest beauty party!

The #GlamGala Stage

Aside from the opportunity to interact with the biggest and brightest stars of the beauty industry, Glamcon goers are in for a treat all thanks to the makeup gurus strut their stuff on the Glam Gala stage!

Learn about building your very own makeup kit from Ana Victorino in her Makeup 101 talk.

Jessica Godinez, together with Ciracle will be making sure that Glamcon goers know how to take good care of their skin during the Daily Skincare Routine segment. 

Raiza Contawi will be combining fashion and makeup as she teaches us how to use makeup to complement our clothes in the Color Wheel segment. 

Micah Munoz, Ronan Domingo, James Burn and a few more of our favorite boy friends, together with Cosrx, are going to lead the Men’s Skincare segment.

Plump.ph Stacy and Dana Guttierez will show us that beauty knows no shape or size during their panel talk, Beauty on Our Terms. 

Ning Tadena will be teaching Glamcon goers life hacks into becoming the best they can in Mindset Makeover: Unlock the Diva. 

Isha Borromeo, Joyce Sola, Bing Castro, Kristine Roces, Kris Lumagui, and Nina Rayos will be leading the Power of Makeup panel talk.

Host Say Tioco will make sure that the fun never stops through games in between each segment. 

Riot Logic, Bea Lorenzo, Leanne and Naara, Coeli, Haru and Ysanygo will also be present to serenade Glamcon goers.

#GlamSchool

Glamcon goers are set to learn from the best as the Glam Gurus teach them some of their very own tips and tricks in glamming it up with makeup. The #GlamSchool is specially created to serve as a one-day makeup boot camp for everyone who wants to amp up their makeup game.

Ning Tadena will be showing everyone how to achieve that natural looking no-makeup look every girl needs to learn in the Bare Necessities segment.

Experience the magic of contour and highlight with Paintbox Artistry at the Makeup Plus segment. 

Show off your proud morena skin in the Bronzed Babe tutorial with Paprika Cosmetics. 

Learn all the eye makeup essentials from brows, to eyeliner, to blending your eyeshadow in the All About Eyes segment with Michelle Dy.

Stand out from the crowd with Hollywood Starlet makeup tutorial again with Paintbox Artistry. Show of your sexy side with the Valentine Vixen tutorial and strut your glam self with the Boss Lady tutorial to be led by Anne Clutz.

  

Did anyone say makeup and beauty goodies?

Glamcon MNL 2018 goers won’t be leaving the gathering empty handed as leading makeup, skin, hair, and nail care brands join Manila’s biggest beauty party.

Get top-notch makeovers from Styluxe Salon & Makeup Studio. Add more colors to your look with Paprika Cosmetics’ beautiful eye shadows. Salon Vitales hair and makeup experts are going to make sure everyone is looking glam. While local skin care brand iWhite is sure to bring the best skincare products for the beautiful Filipina skin.  

EssLiv will make sure that Glamcon MNL goers get only the best skincare products by bringing one of Korea’s top skin care brand, Ciracle. Makeup Revolution will also make sure that our makeup looks are a hundred percent on point. 

VMV Hypoallergenics is going to bring high-quality skincare products for all skin types. Meanwhile, the Skincare Curator will be bringing Cosrx and Neogen to the (makeup) table. 

Colourette Cosmetics will be showering participants with their fabulous lipstick shades. Inglot will also be making sure that attendees go home with something that would make them look on point on other special days after Glamcon.

LG unveils OLED’s full capabilities at CES 2018

At this year's Consumer Electronics Show (CES), high-tech companies and manufacturers are given the opportunity to showcase their latest upcoming products and concepts, pushing the boundaries of bleeding edge technology. It's only fitting, then, that LG Electronics opted to show off some of the best-ever demonstrations of its flagship OLED technologies.

CTTO

For CES, LG wowed attendees with its OLED Canyon, a mesmerizing walkway that consists of over 246 LG Open Frame OLED displays. Audiences walked through the Canyon, which was 90 feet in length, flanked on both sides by hundreds of concave and convex displays showing brilliant natural imagery, ranging from waterfalls and caves to glaciers and seascapes. The rich, vibrant colors of the OLED screens contributed to an unparalleled sense of immersion that had audiences snapping photos at every turn.

Another one of LG’s incredible showcases was a 65-inch rollable OLED display. While it's not the first time LG demonstrated the amazingly flexible properties of OLED panels - in 2016, LG demoed a bendy 18-inch prototype - it's the first time that the technology has been seen scaled up to the size of a typical large TV. When unrolled, the huge 4K display featured all the hallmarks of LG’s best OLED televisions, with incredible contrast and vivid colors, but at the touch of a button, it retracted into its base until it was completely out of sight, rolled up within. Other options included partly descending into the base, switching from a 16:9 widescreen aspect ratio to a 21:9 ultrawide, allowing you to view movies shot at cinematic aspect ratios without any letterboxing. Another option caused the display to sink almost all the way into the base, revealing only a small strip that displayed updates, controls, and notifications.

While these technologies represent visions of the future that may not be coming to your living room any time soon, LG had more up its sleeve for current customers in the form of the LG Signature OLED W8, its latest flagship TV. The W8 includes further enhancements to the display technology, along with a whole host of new features that highlight it as one of the best TVs you can buy. One feature is the integration of Google Assistant into the webOS Smart TV platform, allowing you to use intuitive voice commands to control the W8, search the Web, control IoT and smart home devices, and more. Another is the inclusion of a 4.2 Dolby Atmos soundbar that provides incredible sound to match any content that you can throw at it. The soundbar also serves as the input source for the TV, and connects to it via a stunningly thin cable.

As other manufacturers enter the market with their own OLED models, LG’s pioneering efforts and technological leadership in the field are what allow it to stay on top. These and other demonstrations of LG’s OLED technology truly cement LG’s status as the No. 1 OLED brand.

To experience LG’s OLED technology for yourself, please visit LG dealer stores.

How to be lucky in 2018?

How do you ensure good luck in 2018? It's simple - surround yourself with family and good friends, spread good vibes, and gather around a heart-warming meal with the people you love spending time with.

This is exactly what father and son Edu and Luis Manzano intend to do this year. Luis has been part of the Shakey’s family since last year and has been renewed to be joined by his father, Edu. Both are known for their playful nature and are mostly followed on social media for their hilarious videos and posts.

Shakey’s 2018 ambassadors Edu and Luis Manzano bond over a bucket of Mojos Supreme

They appear in the newest advertisement where Edu is dressed in polka dots from head-to-toe, while Luis debunks this popular belief and shows his dad how to truly get lucky this New Year – by availing Shakey’s hottest 2018 Meal Deal.

Shakey’s president and chief executive officer Vicente Gregorio is very enthusiastic about their new tandem. “Edu and Luis embody the brand in every way, which is why we are excited to welcome them into the Shakey’s family this 2018,” he said. “Guests will surely be lucky with this meal deal, since Shakey’s is centered on exceeding their expectations. Each year, it has become a tradition for Shakey’s to offer something more fun and family-friendly with our meal deals, and this 2018 is no different as we present the 2018 Meal Deal,” he added.

With these savings, guests are indeed lucky with Shakey’s 2018 Meal Deal! Get two large Thin Crust pizzas, two platters of pasta, ten pieces of Chicken ‘n’ Mojos, ten pieces Mozzarella sticks, a platter of salad, and two pitchers of iced tea. And this year, there’s the new addition to their pasta choices – Bacon & Cheese Fusilli Pasta, a delicious creamy blend of parmesan, mozzarella and cheddar, plus crispy bacon bits baked with fusilli pasta! On top of all the fun, you also get a free SuperCard! Experience the full #Lucky2018 by Shakey’s with this sweet deal only for P2,018.

 

Long-time Shakey’s fan and now brand ambassador Edu Manzano

“Since way back, Shakey’s has always been a staple whenever there are family get-togethers and whatnot. I’m really glad and honored to be a part of the Shakey’s family,” said Edu.

For Luis, it is a win-win situation. “I am a big fan of the brand. I tweet about it and constantly order pizza when I’m home or at work,” he said. “Aside from that, I get to work with my dad, which makes it a lot more special,” he added.

Whether it be bonding time with the family, hanging out with the entire barkada, or just simply spending some alone time, you can always count on Shakey’s to give you a great experience.

Now you know how to achieve a #Lucky2018! Spend time with your loved ones, and make it more special by availing Shakey’s 2018 Meal Deal. You will never go wrong.

Get lucky with the Shakey’s 2018 Meal Deal that includes two large Thin Crust pizzas, two platters of pasta including the new Bacon & Cheese Fusilli Pasta, ten pieces of Chicken ‘n’ Mojos, ten pieces Mozzarella sticks, a platter of salad, and two pitchers of iced tea. Plus, a free SuperCard when you avail this deal only for P2,018.

To learn more about the 2018 Meal Deal, visit their website www.shakeyspizza.ph, their official Facebook page www.facebook.com/ShakeysPH/ and Instagram page www.instagram.com/shakeysph.

It’s definitely a #Lucky2018 with Edu, Luis, and the new Shakey’s meal deal!

Planting for the planet by Pioneer Adhesives Foundation, Inc.

In its continued commitment to preserve and protect Mother Earth, Pioneer Adhesives Foundation, Inc. (PAFI) in coordination with the local government unit under the leadership of the Municipal Mayor Leonila P. Montero spearheaded a tree planting activity called Planting for the Planet in Panglao, Bohol last November 23.

Over a hundred volunteers composed of Pioneer Adhesives, Inc. employees and business partners rolled up their sleeves and planted 200 seedlings in the beautiful island of Panglao. This tree planting activity, which was a meaningful part of thePioneer Adhesives National Conference, is just one of the many initiatives the foundation has under its environmental campaign “Our Earth Our Responsibility”.

PAFI Executive Director Martina Spakowski welcomes the volunteers and gives a few reminders, before commencing the tree planting activity.

A Pioneer volunteer gently places a seedling into the ground

Each volunteer is tokened with a stainless steel reusable straw to further promote environmentalism and the refusal of single use plastics.

Volunteers sign a tarp with an image of a tree; one name per leaf as a mark of their participation in the activity.

Press Release: Vivo Showcases World’s First Ready-to-Produce In-Display FingerprintScanning Smartphone at CES 2018

Delivering a Next-Generation Mobile Experience for Consumers with Industry-Leading 

Optical Fingerprint Sensor from Synaptics 

Las Vegas, US, 9 January 2018 – Today at CES 2018, Vivo, a young global smartphone brand ,showcases the world’s first ready-to-produce in-display fingerprint scanning smartphone that draws attention from a global audience. Leading with distinct innovative breakthroughs, the futuristic Vivo in-display fingerprint scanning smartphone offers consumers an 

unprecedented mobile experience, defining a new era of mobile interaction. 

World’s First In-Display Fingerprint Smartphone Ready for Mass Production

At CES 2018, Vivo shows the world the first ready-to-produce smartphone featuring in-display fingerprint scanning technology, demonstrating its continued commitment to bringing an extraordinary user experience to consumers. This latest fingerprint scanning technology delivers a whole new mobile experience by enabling users to unlock their smartphone through one-touch fingerprint scanning directly on the smartphone display, while solving the industry’s challenge of providing a better and more convenient fingerprint authentication experience in future smartphones. 

According to statistics from global consultancy Canalys, smartphone vendors shipped 22 million full-screen smartphones worldwide in the second quarter in 2017, up from 700,000 in the firstquarter of this year. UBI Research predicted that bezel-less displays will grow in market share from 20% in 2017 to over 50% by 2020. Fingerprint recognition has long been one of the most common and well-known biometrics used to secure smartphones. As the industry moves into a new era of full-screen displays, it is natural that the fingerprint scanning technology needs to evolve to accommodate new user habits and demands for bigger screens without sacrificing user experience.

“With our efforts in extensive consumer research and long-term R&D investment, Vivo is well positioned to pioneer the development of fingerprint scanning technology. We first presented a prototype of our fingerprint scanning solution at MWC Shanghai 2017 based on an ultrasonic sensor, and have remained committed to realizing our vision for future smartphones,” said Alex Feng, Senior Vice President of Vivo. “Today’s showcase of a ready-to-produce in-display fingerprint scanning smartphone featuring an optical fingerprint sensor is a big leap forward in bringing consumers this long-awaited, futuristic mobile experience. We are very excited to make it available to consumers soon.” 

Innovation that Delivers a New Level of User Experience

Vivo’s full-production smartphone is equipped with the industry-leading, world’s first in-display fingerprint scanning technology supported by global partner Synaptics.

Vivo In-Display Fingerprint Scanning Technology supports various usage scenarios beyond 

unlocking the smartphone, and is only activated when needed. A graphical UI will show up 

on Vivo’s smartphone screen in any scenario that fingerprint recognition is required, such as 

when the screen is off, during software unlocking, or even mobile payment authentication. 

Users can press the fingerprint graphic on the screen to perform unlocking, payment and 

other operations. When fingerprint recognition is not required, the UI will be invisible and 

will not disrupt the overall visual experience.

Vivo In-Display Fingerprint Scanning Technology outperforms other authentication solutions 

available for full-screen smartphones in many aspects. Compared to fingerprint sensors on 

the back of smartphones, Vivo In-Display Fingerprint Scanning Technology offers a more 

convenient operation without sacrificing the sleek and unified design of the smartphone. It 

also enables quick and secured authentication.

Full-screen displays are set to deliver a more immersive user experience for consumers as 

various interactions will be integrated and consolidated on the display. Vivo In-Display 

Fingerprint Scanning Technology replaces the physical fingerprint button on the screen, 

laying the foundation for a truly immersive experience. 

The showcasing of the world’s first in-display fingerprint scanning smartphone ready for 

mass-production marks a significant leap forward in the industry’s development, taking 

users’ smartphone experience to a new level. The availability of Vivo’s first in-display 

fingerprint scanning smartphone will be announced in early 2018.

About Vivo

A young global smartphone brand focused on introducing perfect sound quality and ultimate photography with cutting-edge technology, Vivo develops dynamic and stylish products for passionate young people. Vivo makes stylish smartphones with cutting-edge technology accessible to young people and professionals around the world. We now have close to two hundred million users and are one of the preferred brands of young people around the world. As an Official Sponsor of the FIFA World Cup™, Vivo believes in the importance of encouraging young people to embrace self-expression and an energetic lifestyle. According to Counterpoint’s latest research, Vivo was the fifth largest smartphone brand globally in 3Q 2017, capturing a market share of 7.1%. Out of the top 5, Vivo observed the highest year-

over-year growth of 32% in global shipments.

In the Philippines, Vivo settles itself strong and steady on the third spot in the local market, overtaking strong brands such as Apple, Huawei, LG, and Asus. Vivo continues to grow in the country with at least 1.1 million users and 5,200 stores and counting. The brand’s unprecedented success can be attributed to its smartphones’ sleek and hip design, all-screen display and the revolutionary 24MP camera—one of the world’s first. The brand also owes it success to its accurate consumer insight, innovative solutions and offerings, and creative 

marketing strategy. Vivo has seven dedicated research and development centers which work their hardest to continuously improve the brand’s products and come up with creative, 

cutting-edge, and ingenious solutions to improve user experience. 

More information about our innovative smartphones can be found at www.vivo.com/en. 

For further information, please contact: 

[For inquiries about Vivo, visit the Vivo website at www.vivo.com/ph or check out their 

Facebook (https://www.facebook.com/VivoPhil), Instagram 

(https://www.instagram.com/vivophil/), and Twitter (https://twitter.com/vivo_phil) 

accounts.