Alden Richards New Handwashing music Sets the Tune for a worry-free Christmas

‘Tis the season to be jolly and worry-free; as Safeguard, the nation’s leading soap that stands for germ-protection; sets the tune for a healthy Christmas celebration with the newest hand-washing music video, “Five Hugas ng Krismas.”

Featuring the charming voice of local celebrity and “Pambansang Bae” Alden Richards, the music video stresses the importance of having clean hands this Yuletide season through a colorful and energetic finger-tutting choreography set to a classic Christmas melody. This is Safeguard’s creative response to an alarming discovery from the first Philippine Handwashing Index (PHI), with results showing that most Filipinos do not wash their hands regularly and diligently. PHI is a breakthrough study commissioned by Safeguard to have a closer look at the hand-washing habits of Filipinos. 

The message of the music video is simple yet impactful: “Ang bawat hugas, dapat Safeguard hugas”. This means only trusting the best when it comes to germ-protection, by simply following these five non-negotiables on when to wash your hands: before mag-mano, after banyo, before kumain, after playing, and before mag-bonding. 

“A joyful Christmas is a Christmas that is spent with family and friends – happy and worry-free. A lot of us take hand-washing for granted, and since is it a good way to prevent illnesses, it’s important to remind the people to continuously wash their hands the Safeguard way,” says Alden Richards.

Director Sid Maderazo and Assistant Director Manman Angsico, a veteran theater actor and vocal coach, are the masterminds behind the creative execution of the “Five Hugas ng Krismas” music video. In it, the finger-tutting choreography features five hands that represent the five points of the star – reminiscent of the Filipino Christmas parol. For the background, sliding panels and creative props help depict the different times one should remember to wash their hands, specifically during those festive moments that define a Filipino Christmas. From bonding with the family over karaoke, to digging in on the delicious spread of local rice cakes, the music video is a fun and creative way to create awareness about the value of hand-washing. 

“Sometimes the simplest of ideas can be the most challenging. The intention was to shoot the scenes seamlessly with live moving backgrounds. The easy route was to use green screen, but where’s the fun in that? It was all about great team work from everyone involved, and in the goal of sharing about an advocacy worth sharing to kids and the young-at-heart alike,” shares Director Sid Maderazo.

Clean hands for every Filipino

Through the Five Hugas ng Krismas music video, Safeguard aims to address the serious problem with the poor hand-washing habits of Filipinos, which was uncovered by the first Philippine Handwashing Index. The study found that seven out of ten Filipinos claim to wash their hands with soap after using a public toilet, but only two really do. To add, only water is being used when hand-washing by 60% of women before cooking, and 40% of women before feeding their kids

Children are the most prone to sickness, yet 66% of Filipinos have noticed or witnessed children not washing hands after using the toilet; and 40% of Filipinos do not wash their hands before touching young children.

 “The results of the Philippine Handwashing Index prompted Safeguard to come up with a creative solution to keep hand-washing a top-of-mind habit in every home. Through “Five Hugas ng Krismas”, we want to work together to instill proper hand-washing habits in time of the holiday season, where Filipinos touch and and are in frequent contact with relatives and friends,” explains Jia Salindong-Du, Safeguard Philippines Brand Manager.

For over five decades, Safeguard has been a dedicated hand-washing advocate, promoting proper hand-washing habits with a wide range of antibacterial soaps that provide family protection against germs for up to 24 hours.

Watch and share the Five Hugas ng Krismas music video to spread awareness about the proper handwashing habits this season of joy. Click this link for the video: https://www.youtube.com/watch?v=xaExAK84IYk

Shop and Give Love with AttiGO and World Vision Development Foundation (WVDF)

Early this year AttiGO and World Vision Development Foundation (WVDF) partnered to create a platform where shopping could also be giving. A weird partnership for AttiGO is the country's newest online shop while the latter's support community programs aimed at improving the lives of over 20,000 children and 16 million people in 33 provinces and 44 cities in the Philippines. An unusual pairing yet it turned to be a good one.

The partnership created a voucher the code "WorldVisio60th". This code gives shoppers discount on AttiGO products and part of the proceeds goes to WVDF. It give opportunity to AttiGO's customers to help raise funds for a child's schooling and provide sustainable livelihood to sponsored families while shopping on the online platform. Furthermore customer can donate an additional amount to his or her charity of choice.

So as the saying goes, "It's better to give than to receive." For the holiday season, a part of the proceed with the voucher code "WorldVision60th" is used, will help the WVDF raise funds for them to give Noche Buena packages to their partner communities. As they do their Christmas shopping on AttiGO, they are also helping bring the joy of Christmas to different families. You don't only get discount on your items, a reliable and fast delivery, but you also get to help support the different community programs of the World Vision.

Bring back the real meaning of the season. It is indeed better to give during the holiday season.

Use this code and get Discount on AttiGO Products and support a Noche Buena Pack for families:

"WorldVision60th"

www.attigo.com.ph

Co Ban Kiat Hardware Inc. (CBKHI)

Co Ban Kiat Hardware Incorporated is one of the few pioneering hardware businesses in the Philippines which has withstood the test of time. It all started in the 1920 when the family patriarch Mr. Cobankiat opened a store in the heart of the Manila Chinatown under the name of Co Ban Kiat Hardware. Business resumed after World War II but it was not until after three years later, in 1948, that the company recovered. The new CBK building was constructed on the very same spot where it stood before the war.

Co Ban Kiat Hradware Inc. (CBKHI), also known as the “House of Improvements”, has been the forefront of homebuilding supplies. From selling nails and iron wires as their main products, CBKHI has evolved and is now considered as one of the country’s leading suppliers of the top-of-the-line hardware materials. 

Driven by excellence, CBKHI initiated the retail concept for hardware stores in the country by putting up the Hardware Workshop Store.

To cater to the growing demand of industrial and construction industries, CBKHI transformed itself by providing corporations with tangible solutions to address their primary concerns on safety and quality.

This also paved way to the birth of Coby’s Design Center in Edsa Shangri La in 1996. This specialty store offers a wide array of products that showcase versatility and Innovativeness to suit the discriminating tastes of the modern Filipino.

In 1997, Mr. Johnny Cobankiat took the advantage in bringing a franchise of Ace Hardware USA in the country with Cobankiat Hardware as one of its suppliers. In time, CBKHI expanded its distribution channel and is now considered as one of the leading suppliers in all major retail or home improvement stores in the country.

With its nearly a century’s excellence and guided by its vision to be the largest network supplier of the biggest brands in the world in the hardware industry, CBKHI resolve to work at sourcing the best products to supply its customers anytime and every time.

To know more about CBKHI products and services, please visit their website www.cbkhardware.com or follow our Facebook account www.facebook.com/cbkhardware.

Discounted Rate at HOME 168 on their soft launch

Home 168 Management, a subsidiary, today soft-launched its accommodations and services to customers. Being the pioneer of dormitories, made with recycled container vans in Manila. Home 168 delivers affordable and structurally sound housing and amenities to their tenants. 

According to Home 168 Management, there are different social classes for people. Class A, B, C, D and E. The class A and B usually buy condos for themselves. We want to target the class C and below because our accommodation has a higher quality, living standard than what they normally go through every day.

Located in the center of Manila, close to transportation hubs and landmarks. Home 168 has chosen a strategic position for its tenants to be close to the places that matter to them the most. May it be their school, work, business, etc. Also, being close to commercial areas, gives them plenty of options for their basic needs such as laundry shops, convenience stores, computer shops, supermarkets and many more.

Home 168 Manila welcomes you with its Colorful, Convenient, Comfortable, Clean and Cozy dormitory spaces for as low as PHP 2,800/month.  Upgrade your life by moving into the fun and safe Home 168 Manila community now.  Home 168 Manila offers:

-       More than 500 bed spaces for tenants

-       Free mineral water

-       Free electricity and water

-       Free 100 Mbps WiFi

-       Spacious outdoor amphitheater style work, study and charging station 

-       24/7 Security with stationed Security Guards and 8-channel CCTV on all key areas of the dormitory   compound

-       Private lockers

-       2-Storey Bath Room Facility with 56 shower rooms, 48 toilet with bidet, 8 washing area and 8 Urinals

-       Free Breakfast from Mondays to Fridays

-       Free Cinema on Weekends

It can be really traffic in Manila during rush hour, especially in the Christmas season.   “Manila dwellers spend the third longest average time in Asia; being stuck in traffic every day at 66 minutes,” as stated in an article at The Philippine Star.

Home 168 Management also makes it easier for students to study; and employees to work in Manila. Reducing the need for them to go through the daily grind of commuting.  Tenants may choose to unwind and relax at its unique outdoor yet roofed amphitheater.

Customers who have reserved prior to the opening dates, may now move in to their desired units. Not only that, but the first 50 people who book for 9 people, will be able to book an additional person free of charge.

About Home 168 Management:  is a 1332 sq. m project of Home 168 Manila. in Malate, Manila. Established in December 18, 2017. Home 168 Manila wants to bring affordable accommodation and reliable services to the basic needs of employees and students.

Follow their social media accounts at https://www.facebook.com/manilahome168/ and http://www.home168manila.com .

HIRAYA ARTISAN CHOCOLATES, Inc. : Filipino Bean-to-Bar Chocolate Company

What is Hiraya artisan Chocolates?

* HIRAYA is an ancient Filipino word which means “the fruit of one’s hopes, dreams, and aspirations”

* We are a Filipino bean-to-bar chocolate company who sources cacao directly from local farmers

* We follow sustainable, sociallyconscious practices, and fair trade principles

Our Story

* March 2010: Graduated as Professional Chocolate Maker and Professional Chocolatier from Ecole Chocolat

* April 2014: Social Entrepreneurship Business Camp

* Feb 2015: Business Registration

* Dec 2015: BPI Sinag Business Challenge / Crowdfunding Campaign

* May 2016: Acquired Our First Retailer

Mission Vision Impact

* Our mission is to improve the lives of our cacao farmer

communities through direct and fair trade

* Our vision is to produce a strong brand of fine quality

chocolate and chocolate products

* To date, we have one (1) community composed of 58

farmers in Brgy. Malabog, Davao City

Social Entrepreneurship

* Combines business with do good mentality

* Contributes to a sense of local identity and supports local economy

* Profit oriented but at its core also tackles and helps provide solutions for social issues

* Our efforts have since provided +200% in income for our community of farmers in Davao

Our Products

* 72% Dark Chocolate Single-Origin Davao (85g)

* Flavor Profile: fruity with just a slight hint of bitterness

* 100% locally sourced ingredients, all-natural, hand harvested cacao

* No preservatives, no additives, no artificial flavors, suitable for vegans

* SRP: PHP180.00

* Hiraya x Kalsada Chocolate Bar with Coffee Nibs (70g)

* Flavor Profile: strong and robust coffee notes

* Featuring premium coffee beans sourced from the highlands of Sitio Belis, Benguet Province

* Collaboration with Kalsada Coffee—a social enterprise based in Manila and Seattle that promotes specialty coffee from the Philippines

* SRP: PHP200.00

As Featured In

* BPI Foundation’s Sinag Business Challenge 2015, Top 40 Semi-Finalist

* TheSparkProject.com, Oct-Dec 2015

* WhenInManila.com, Nov 30, 2015

* Spot.ph, Dec 18, 2015

* ANC Green Living, Aired Feb 9, 2016

* Yummy Magazine, April 2016 Issue

* Breakfast Magazine, Nov 23, 2016

* Michelin Guide Singapore, Feb 15, 2017

* Pepper.ph, Feb 19, 2017

* The Thinking Consumer, May 2017

Contact Us

* Office c/o Roots Katipunan Unit 106 FBR Arcade Bldg.,

317 Katipunan Avenue Loyola Heights, Quezon City

* Mobile: Arvin Peralta 0917-8511685

* Email: hirayachocolates@gmail.com

* Online: www.hirayachocolates.com

* Social Media

facebook.com/HirayaChocolates

instagram @hirayachocolates

Know the factors that contribute to hair loss and TIPS on how to beat them

Have you ever experienced a day wherein nothing seems to go well, that no matter how you try to choose the right path, you keep making the wrong turn? Just like having a bad hair day, no matter how many times you comb your hair, it just would not budge.

Life can be challenging at times but there will always be a way to resolve these challenges and come out victorious. Having this in mind will be easy to keep your patience and continue to move forward.

Just like losing strands of your hair due to factors beyond your control, you too can do something.

• Eat healthy – Eating the right food can alter your mood. Having low-level of folic acid in your body can cause anxiety, hence, food such as asparagus, avocado, salmon, and almond are recommended to fight stress hormones.

• Stay calm – Listen to comforting music and reading feel-good stories can help switch you to a calm mood.

• Exercise – Exercise releases endorphins that can relieve you from stress and anxiety.

• Supplement –Taking in Vitamins such as B-complex can alter mood swings.

Don’t let your stress factors contribute to your hair loss. Letting yourself succumb to anxiety will definitely show up to your follicles and this can lead to more hair loss.

Hectic schedules and pressure from work, not to mention the pollution and filth outside easily make you feel unease and, at times, irritable. Slow down a bit, have fun and relax. There’s no better way to begin with your mane.

Tip 1:  The stroke of a comb can give you a soothing feeling while, at the same time, help unleash the natural oil of your hair.

Tip 2:  Stay away from getting pigtails, hair weaves, braids and tight hair rollers, which can pull and stress your hair.

Tip 3: Avoid perming, straightening or coloring because they contain toxic chemicals that could cause damage to your locks.

Tip 4: Choose natural. Use NOVUHAIR topical solution. Apply liberal amount on to your scalp and hair. Massage it gently for -10 minutes to help permeate deeply from root to tip. 

NOVUHAIR is packed with 19 natural ingredients that help promote growth, nourishment and rejuvenation of your tress.

NOVUHAIR is available at Mercury Drug and other leading drugstores nationwide. For more information, please contact hotlines 4136570 and 09228830575 from Monday-Friday, 8:30am-5:00pm or visit www.novuhair.com

Press Release: NOVUHAIR turns favor with Holiday bash promo

So you’ve got your festive outfit set and the fancy gift wrapped for your “monito” or “monita”. All that’s left undone is a party season-perfect hairstyle. 

The fresh out of the shower look can be seductive yet temporary. Blame it to tropical climate, it can spoil your appearance, besides making you feel sweaty and stale. The heat and humidity brought about by extreme weather condition, likewise, dries out the locks easily and make it more fragile. 

Adding damage to your delicate strands are the chemical contents of various products on hand. From shampoo to conditioner and hair treatment, down to styling goods to groom it to your liking, their harsh synthetic materials jeopardize the natural oil and luster of your mane.

Because you are what you eat, the fate of your crowning glory is in the plate. Your diet must have the correct balance of vitamins and minerals to supply hair with all that it needs to become shiny and strong. So don’t overindulge, especially this time of the year when gastronomic feasts are spread almost everywhere you go. Be careful on what you take in, thinking that it’s also what you feed your ‘do.

Even stress can wear off the beauty and health of the tress. And that’s exactly what you should avoid this Yuletide season. Never put pressure on yourself just to please everyone. Just take it easy, let your hair down and party all night long. 

In this time of gratitude, NOVUHAIR makes everyday “a good hair day” for its valued patrons like you with its Christmas and Year-End Promo. Get an extra NOVUHAIR Herbal Shampoo 200 ml. worth P1,040 for FREE if you buy a NOVUHAIR 3-in-1 pack at participating WATSONS stores nationwide (DOH-FDA CCRR Permit No.: 967 s. 2017).

Packed with 19 natural ingredients—mostly standardized herbal extracts, essential oils and co-factor nutrients—NOVUHAIR Topical Scalp Lotion does not only help prevent the hair fall malady, but also aids in stimulating hair growth. NOVUHAIR helps prevent hair loss, improve overall appearance, promote nourishment and rejuvenation. It is clinically-tested and proven safe and effective.

Opt for the best with this Christmas and Year-End promo. Whether it’s a luxury gift for your loved ones, or a self-indulgent treat for you, NOVUHAIR has the perfect gift to inspire and keep you party-ready this Holiday season, while providing you with the ultimate styling result.

For inquiries, please call 413-6570 or 0922-8830575. You may also visit www.novuhair.com or Novuhair’s Facebook page – Novuhair Official.  

BoybandPH celebrates first anniversary in a Vivo All Screen Experience Mall Tour

BoybandPH celebrates first year in entertainment during the Vivo Mall Tour at Starmall in Alabang

Well-loved Filipino all-male group BoybandPH recently celebrated the first anniversary of their official establishment as a band last December 9, a Sunday, at the Vivo All Screen Experience Mall Tour in Starmall Alabang.

BoybandPH is composed of Russel Reyes, Niel Murillo, Ford Valencia, Tristan Ramirez, and Joao Constancia, five talented young men who pursued their dreams and became the first winner of the musical reality show in ABS-CBN, the “Pinoy Boyband Superstar” December last year.

BoybandPH has since then earned huge projects and endorsements including an offer to be part of the Vivo Family as the brand’s influencer. BoybandPH was officially unveiled as a Vivo influencer in September during the grand launch of the Vivo V7+.

BoybandPH takes a selfie with a wild crowd of fans using a Vivo smartphone

Fans, overjoyed over BoybandPH’s first year anniversary, flocked to Starmall Alabang for the Vivo Mall Tour featuring the all-male groups

BoybandPH, as the Vivo’s influencer, has flown to Bacolod to lead the brand’s mall tour and press conference. When asked what their favorite part of the tour was in the City of Smiles, the band was unanimous in saying that it was the Bacolodian food that they enjoyed the most.

BoybandPH released their self-titled debut album early this year featuring their hit single “Unli”. As a gift for the first 300 Vivo V7 | V7+ users, BoybandPH’s album will be given to them as an exclusive, limited gift from Vivo.

For inquiries about Vivo, visit the Vivo website at www.vivo.com/ph or check out their Facebook (https://www.facebook.com/VivoPhil), Instagram (https://www.instagram.com/vivophil/), and Twitter (https://twitter.com/vivo_phil) accounts

Herbalife Nutrition-Sponsored Athlete Cristiano Ronaldo Named Best FIFA Men’s Player For Second Consecutive Year

International football super star Cristiano Ronaldo, an Herbalife Nutrition-sponsored athlete since 2013, was recently named “The Best FIFA Men’s Player” for the second consecutive year. The award was determined through a combined voting process that included the votes of team captains and managers from national teams all around the globe, an online public ballot of football fans, and votes by a select group of global media representatives.

“Cristiano proves once again that his dedication on the field and commitment to nutrition has elevated him to the top of his game, earning him one of FIFA’s top honors, The Best Men’s Player Award,” said Rich Goudis, CEO of Herbalife Nutrition.

Ronaldo, named the most famous athlete in the world by ESPN, adds to other major awards and accomplishments in 2017. He won the 2016/17 UEFA Men’s Player of the year for the second consecutive year, after once again leading Real Madrid to the UEFA Champions League title and finishing as the top goal scorer, as well as helping his team win the Spanish La Liga cup. In 2017, he also became the first player to score 100 goals in UEFA Champions League and European competitions. He currently holds four Ballon d’ Or titles, the annual football award presented by France Football, and is in the running this year for his fifth.

Herbalife Nutrition-sponsored athletes  use Herbalife® products before, during and after

training and games. As part of its ongoing commitment to improving sports nutrition and

performance, Herbalife Nutrition launched Herbalife24® CR7 Drive in collaboration with Cristiano Ronaldo, a sports drink designed specifically to meet the nutritional needs of the global soccer legend and benefit athletes of all levels.

Herbalife Nutrition supports more than 190 athletes worldwide. To learn more about Herbalife Nutrition sponsored athletes, visit http://iamherbalife.com/blog/athletes. To receive the latest company updates from Herbalife Nutrition, follow @HerbalifeNews.

About Herbalife:

Herbalife Nutrition is a global nutrition company whose purpose is to make the world healthier and happier. We have been on a mission for nutrition – changing people’s lives with great nutrition products & programs – since 1980. Together with our Herbalife Nutrition independent distributors, we are committed to providing solutions to the worldwide problems of poor nutrition and obesity, an aging population, skyrocketing public healthcare costs and a rise in entrepreneurs of all ages. We offer high-quality, science-backed products, most of which are produced in Company-operated facilities, one-on- one coaching with an Herbalife Nutrition independent distributor, and a supportive community approach that inspires customers to embrace a healthier, more active lifestyle.

Our targeted nutrition, weight management, energy, fitness and personal care products are available exclusively to and through dedicated Herbalife Nutrition distributors in more than 90 countries. Through our corporate social responsibility efforts, Herbalife Nutrition supports the Herbalife Family Foundation (HFF) and our Casa Herbalife programs to help bring good nutrition to children in need. We are also proud to sponsor more than 190 world-class athletes, teams and events around the globe, including Cristiano Ronaldo, the LA Galaxy, and numerous Olympic teams.

Herbalife Nutrition has over 8,000 employees worldwide, and is traded on the New York Stock Exchange (NYSE: HLF) with net sales of approximately $4.5 billion in 2016. To learn more, visit Herbalife.com or IAmHerbalife.com. Financial information is available on ir.herbalife.com.